Restaurants that provide delivery and takeaway facility, mainly partner with Zomato or Swiggy delivery platforms to serve customers. These platforms provide the customers with a user-friendly application, unlimited choice of restaurants, ease of payment and ease of delivery at just a click of a button. Being on these platforms is beneficial for the restaurants from not just sales but marketing point of view too. Here we discuss the mindset of the customers while ordering food online from any restaurant:

1. Menu – The first thing that attracts any customer is the menu. Most of the users know what they want to order hence the menu should be clear, easy to understand and quick to navigate. The descriptions should be clear so that people can understand the dish. Pictures of dishes should also be there as people eat visually first. Fast, accessible, and attractive menu is the key.
2. Rating & Reviews – You should ensure that your restaurant’s delivery rating on these apps and the reviews from other customers should be good and positive. Customers nowadays check the rating and reviews for every café, restaurant, hotel etc. Hence exemplary reviews from satisfied customers are bound to make them order from your place. Mostly a 4+ rating helps convert customers.
3. Customization – Nowadays people are very particular about what they eat, and hence more and more places are coming up that provide customizations to customers so they can order as per their choice. If your menu does provide these customizations like Quantity, Vegan, Gluten free, Lactose free, Healthy etc., then the customer is going to be more tempted to order from your place.
4. Packaging – Gone are the days when basic aluminum or plastic containers were sufficient for food deliveries. With an increase in the number of delivery kitchens (focused primarily on making the food delivery process a delight for the customers), packaging has become an important factor. Many new types of containers (like bio-degradable or eco-friendly) have come up which not only look premium but are also microwaveable and reusable. Joints are also doing quirky and unique things nowadays like delivering dips in glass jars or pizza in reusable earthen pots. Having attractive packaging is surely going to help market your place better and create loyal customers.
5. Combos or Party Packs – Ordering food online when partying with friends or calling guests at home has become a common affair nowadays. In such situations people prefer ordering from places that offer combos and party packs that not only are more reasonable than ordering individual dishes but also provide large quantities. Even meal packs serving one (that includes a starter, a main course, and a dessert) have become quite common.
6. Availability – Over time you get many customers that keep ordering a certain dish regularly as they love its flavor and preparation. Having the dishes available in the menu at all times is of utmost importance, as unavailability may cause annoyance and disappointment amongst customers and if repeated many times may result in loss of loyal customers.
7. Offers & Discounts – Nowadays most of the customers look for offers and discounts that different restaurants give. Having a discount scheme running helps attract customers who then prefer ordering from your outlet only to avail those offers.
8. Speed of Delivery – Finally the speed of delivery from the time of order to the time it reaches them is also important. A place that takes hours to deliver are mostly going to put off customers as no one likes to wait for food once hungry!

Hiring DinerGuru helps you with finalizing the finer details of setting up your online delivery page on these platforms. We also help with backend operations and provide valuable insights to make it more profitable. #theonlyguruyouneed